8.06.2019

Why the Big Tech bubble will burst in 2020

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It should be painfully (or happily if you listened to my advice) obvious that the fed interest rate cut has thrown us into the next recession. When Duetsche bank goes under later this year the recession will find it's clip. So what makes me think Big Tech will be hit the hardest of all sectors?

Big Tech doesn't produce anything. All they produce is a platform for real companies to advertise on. Companies tend to slash their marketing budgets in a recession because that is a big source of spending. So if companies are preferentially cutting their ad budgets, then advertising based buisnesses like Facebook and Google will get crushed.
Amazon also makes a lot of money from advertisers but they actually do prpduce something, they fulfill orders and make their own products and sell private label products. So Amazon will be hit less hard than the other Tech companies.
Microsoft also produces products so they also won't be hit quite as hard. Apple is in unique circumstances since they are so heavily tied to China woes.

 In conclusion the big tech bubble will burst this recession since thier business model of purely selling advertising opportunities is the most vulnerable to recessions.

Marketing gets hammered in recession
https://sdinternetmarketing.com/blog/marketing-suffers-during-a-recession-as-budgets-are-cut/

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